“Porcupine Rocks represents my love for Africa and modern design.”


Stylist Paula Goodburn was born in South Africa and now lives in West Sussex. Paula’s passion for design, her general curiosity, attention to detail, endless enthusiasm for travel and love for all things ‘home’ forms the foundation of Porcupine Rocks.


As a child Paula enjoyed spending time with her feverishly creative parents, exploring antique fairs, craft markets and art galleries. Little did she know that the creative energy gained over these young years would drive Paula’s enthusiasm to set up an interiors studio in 2013. 

Fortunate enough to have travelled throughout her life, Paula enjoys discovering and unearthing inspirations and interiors from each country, bringing home souvenirs, be it moroccan rugs, kuba cloths, a large wooden Indian cow’s head, endless textiles, beaded fertility dolls, woven baskets, telephone wire animals or her phenomenal collection of antique Zulu ceremonial beadwork, the list goes on. Each of these objects has provenance, an adventurous back story, and they now take pride of place on display in her delightfully, colourful home. 

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“Our homes provide a perfect backdrop to tell the story of our past, whether it be family heritage, memorable travels or personal treasures”

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Over the years, Paula cut her teeth in TV Production. She produced many food and travel programmes and found location work tremendously fun, as well as, an opportunity to push her creative and logistical limits. After 12 years behind the camera she left the whirlwind of TV to retrain at Central St Martins where she learnt how to make jewellery. 

Chunky, bold, one-off statement pieces were created for Paul Smith, The Shop at the Bluebird, Oliver Bonas and Liberty’s. Additionally, Paula enjoyed a spell working for the restauranteurs Corbin & King sourcing antiques, Art Deco silver barware and statement works of art for their ever expanding restaurant portfolio. 


This fuelled her passion and enthusiasm for interiors and travel, but most of all…. Paula’s love for Africa. 

So it was decided, Porcupine Rocks became the design studio of its time, showcasing modern African design, exhibiting African interiors with traditional and contemporary ones. 


As a fourth generation South African, Paula has very strong roots in Kwa-Zulu Natal and consequently many of her suppliers come from this area. Paula curated a portfolio of talented artists, crafters and textile designers. Bringing a sense of travel and adventure using colour and texture. 


Three years after setting up her African design studio in Chelsea, London, the rug was pulled from under Paula’s feet when she was diagnosed with breast cancer. This was

followed by months of treatment. Paula once said that the treatment enhanced her creative thoughts, and now, thankfully, through the other side, she has discovered that from trauma can come great growth. 

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Today Paula’s studio is based in West Sussex, in a small village with views of the South Downs. With a renewed energy and focus Paula is celebrating a relaunch of the business in Spring 2020. Bringing textiles and fabrics centre stage, and working closely with a number of award winning fabric designers in South Africa, Paula has curated a colourful collection. 

Porcupine Rocks has a wide range of pattern and colour available by the meter. Clients can have curtains or blinds made, we can supply bespoke painted curtain poles to match. Why not give a pre-loved piece of furniture a new lease of life?  We enjoy collaborating with our African designers to create unique pieces, handmade by our selected artisans, as well as sourcing products, be it, furniture, juju hats, baskets, textiles, rugs or mosaic tables.


If it’s African we will find it! 


Later in the year Porcupine Rocks plans to host an interiors pop-up showcasing an eclectic mix of African design together with local English craft in a very traditional English country setting. We can’t wait for you to see it! 

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